Case Studies
Showcasing my design principles in practice through some examples of my achievements as a design leader.
Global legal software transformation
Leading global UX strategy across five markets with distributed teams in Canada, UK, and Australia.
312% YoY Revenue Growth
11 Product Teams
36% Reduction in post sale costs
B2B marketplace innovation
Drove product design strategy in fast-paced startup environment, leading to a successful acquisition.
85% User Growth
5 Global Markets
200% Search Volume Increase
Transforming the car buying experience
Led UX strategy across Operations & Logistics, Financial Systems, and Vehicle Preparation domains, managing 11 cross-functional product teams.
2021 Acquired by Shopify
71% Increase in new business
My Approach
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Product Strategy
Working together with Product and Engineering to establish the team's direction.
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UX Team Structure
Achieving a thriving UX team and guaranteeing its seamless function.
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Governance & Vibes
Ensuring and maintaining UX standards and culture across the domain
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Design Advocacy
Showcasing the UX design by sharing insights and best practice
“The goal of design is to raise the expectation of what design can be.”
— Paula Scher
Notable Projects
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Vodafone Business IoT Design Framework
Developing a design framework for b2b digital platforms across the IoT business
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Rightmove: Where Can I Live?
Helping users find areas they can buy or rent for their set budget and commuting time.
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Activity List
Creating a dynamic workspace for Suppliers so that they never miss an enquiry