Global UX Transformation

Leading global UX strategy across five markets with distributed teams in Canada, UK, and Australia.

Role: Global Director of UX (Nov 2023 - Present) | Sector: LegalTech

Challenge

  • Need for unified global platform across diverse markets

  • Integration of AI-driven features and modernization

  • Establishing consistent UX practices across regions

Actions

Strategic Initiative

  • Developed comprehensive product strategy with Product and Engineering directors

  • Created and implemented Customer BETA program

  • Led the development of a unified Global platform vision

Team Development

  • Established global UX research function

  • Implemented asynchronous design processes for distributed teams

  • Created a career framework for team growth and retention

Cross-functional Leadership

  • Collaborated with Product Marketing and Sales on persona development

  • Led integration of AI-driven features

  • Established measurement frameworks for user engagement

Results

  • 4% quarterly increase in sales

  • 85% increase in daily active users

  • Annual Recurring Revenue up 74% to $136.7 million

  • Improved global team collaboration and efficiency

  • Our design concepts have contributed to the FY25 company strategy

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